Built by someone who does this for a living.

Fresh Start Social exists because starting a cleaning business is hard enough without also having to figure out Instagram from scratch.

I run social media for a real cleaning company — day in, day out. The posts, the calendars, the captions, the awkward first weeks with no reviews and no before-and-afters — I've done all of it. This isn't theory or generic marketing advice repackaged for a niche. It's what actually works for a service business that people have to trust enough to let into their homes.

Most social media advice is written for e-commerce brands or influencers. None of it accounts for the specific weirdness of being a brand-new local service business: no portfolio yet, no reviews yet, and a homeowner who's trusting a stranger with their house.

That's the gap this fills. Free guides for the basics, ready-made templates for when you just need to post something today, and eventually more resources as this grows.

If you're starting a cleaning business and staring at a blank Canva page wondering what to post first — that's exactly who this is for.